Every client is different, but my process always follows the same four crucial steps.
1. I'll start by learning all about your business and your goals.
I want to know what you’re trying to get out of business. Is it to have more free time? Is it to build a community? Is it to build awareness? We’ll talk numbers. What are your sales now? Where do you want to be?
I work with clients at whatever their comfort level is. Some need simple, some need complicated. Some want DIY, some want full-service. Because of that, we can implement all types of websites. From very simple sites (like this one!) to complicated sites with memberships and online course functionality. Everybody is different.
2. We'll figure out what your clients need at each stage of the buying journey.
Every organization has something to sell, and it doesn’t have to even be a product or service; non-profits are selling their causes to get donations.
Different types of customers need different marketing approaches. Do your buyers make impulse buys? Or does your business develop leads into prospects and then into customers?
3. We’ll create a marketing strategy that meets your goals and your clients’ needs.
What timeframe are you working with? What is your budget? What do your clients need right now, and what will they need in the future?
Some business only need a content marketing strategy, while others might only need social media or email campaigns. Some need PR and paid advertising. All businesses are different, and we’ll create a plan that works for you.
4. I’ll help you implement the marketing strategy.
We’ll usually start by making sure we get the branding right, because this is what gives a business its personality. We’ll then incorporate the branding into a new website and begin using it for email marketing lead generation. We’ll then engage in targeted social media and email campaigns. Awareness is the pathway to sales.